Business Intelligence

Documetric is a leader in business intelligence and business innovation

Every client’s data is unique and should be treated as such, which is why we have worked very closely with our clients to effectively implement bespoke solutions to their given requirements. This has in most cases helped to over achieve many targets. Our data services are driven by our desire to identify and provide innovative solutions to our clients in order to provide them with a wealth of information and the methods in which to focus this intelligence to increase ROI.

Where our strengths lie
Identify areas of need and provide service solutions to enhance security, ensure adherence to procedures and increase process flow, fine tune specific areas of the business and increase productivity.

Our service offerings include bespoke web facing solutions, web services for data transfer and upload, as well as data processing and cleansing techniques.

Select a topic below:

Strategy
Data Management
Campaign Management
Response Management
Segmentation and Scoring
Web Solutions

Strategy

  • Database Marketing Consultancy
  • Contact Strategy Design & Development
  • Market Analysis and Objectives Setting
  • Strategy and Budget Planning
  • Creative Briefing & Design Project Management

We provide a full database marketing consultancy from original concepts and strategy through to design and implementation.  Working in partnership to achieve objectives and goals.

Data Management

  • Database Design and Build
  • Database Management
  • Data Processing / Cleansing
  • Data Enhancement / Screening

We have extensive knowledge of data and focus on managing and building solutions for our clients.  Together with this build we also incorporate data audits, cleansing and enhancement to ensure that can effectively communicate with the right people.

Campaign Management

  • Direct Mail Planning
  • List Selection
  • Mail Piece Production
  • Laser / Inkjet Personalisation
  • Enclosing (By hand, machine and polywrap)
  • Mailing (UK / International)

As part of the overall communication strategy, we plan and run marketing campaigns in order generate and maintain a wide customer and prospect base.

Response Management

  • Dedicated Response Management Facility
  • Data Capture & Online data Validation
  • Specialist Money Handling & Banking - Full Audit Trail Reporting
  • Data import and Output
  • Response Analysis & Campaign Reporting -ROI / Database Trends

Management of response is as important as the campaign itself.  Responses are managed with a full audit trail and full campaign reporting to show both ROI and

Segmentation & Scoring

  • Build profile of customers using key indicators
  • Analyse response and communication from both current and lapsed customers
  • Identify key indicators
  • Allocate scores, profile and segment customer data

We have been integral in designing a number of segmentation models based on key data factors for a number of our clients, allowing for a greater understanding of critical client data and more effective data mining.
The results from these models have enabled our clients to better target their customers and therefore increase their ROI.

Web Solutions

  • Provide instant access to client data and reporting
  • Enable automated data imports and exports
  • Automate feedback and communication
  • 24/7 access from customers
  • On-line and immediate thereby enhancing visibility

We have designed and developed a very effective web solution for a major token sales company in the leisure industry.  This system is the first of its kind in the token industry and has escalated our client to be the market leaders in their field.

Back to top